As I was strolling the mall a couple of weeks ago, I noticed a small phone from a Cherry Mobile kiosk. It looked like a cellphone split into two, length-wise. It reminded me of a phone from Samsung years ago, though I don’t know what model it was (Update: some people told me that it was Samsung SCH-U470, though I’m not really sure). The CM phone was a cute one, small indeed, hence the name Cherry Mobile Cutie. It really was a cutie phone about the size of a pocket MP3 player. I was about to ask the attendant on the CM kiosk, but I figured out that they’re not that sociable, they weren’t so enthusiastic to entertain potential customers, they just sit crouching down near the floor, texting carelessly, ignoring my curiosity. And yeah, it wasn’t the first time that they do that.
Then last week, as I was walking on another mall, I managed to pass by another cellphone store that distributes Cherry Mobile phones and decided to inquire. They were friendly and gladly answered most of my questions. I asked about the Cherry Mobile Cutie and here are some of the specs I managed to get from them, though I can say the specs are very rough, rough estimates especially if it was from a sales lady perspective: (See update below post for the official specs)
- Colored screen (Probably TFT, not sure about the size, I think it’s around 1.2″)
- Single SIM
- Plays MP3
- FM Radio
- Bluetooth
- microSD card slot
- Available in different colors
- No camera
The price is at P1,299, not bad for a small phone that packs most common feature that regular-sized phone has. Though I asked them if the unit can play videos, in a tongue-in-cheek manner, and they said, “Uh, yes”. And of course I highly doubt it, due to the extremely small display. I believe that this phone has the potential and the cultural impact as the older Cherry Mobile P1 has. It’s an icon that can attract customers not as a for-techie-only object, but as a new meme.
I’ll probably come back later and shoot a picture of the Cutie and post it here.
Update: I added the pics and the specs from the box. And yeah, the person on the store is still snobbish, though they let me take the pictures.
- 1″ Colored LCD Display
- Single SIM
- Dual Band GSM
- Multimedia Player
- MMS / WAP / GPRS
- FM Radio
- 3.5mm Headset Jack
- Bluetooth
- Calendar
- Calculator
- Alarm
- SIM Toolkit
- Cherry Shop
- Micro SD up to 8GB


